The Reasons Why People Buy Expensive Items
In this article you will get to have a better understanding of why people buy expensive items or luxury brands or as the Germans call it Luxus-Marken, despite having cheaper options. This idea may not have been thought of by many which make it all the more reason for you to learn it.
There have been many studies conducted to find out the answer to this mind-boggling mystery. The study of French philosopher Pierre Bourdieu in 1979 indicated that purchasing Luxus-Marken is a part of our social conditioning. By choosing to purchase Luxus-Marken, we are able to communicate to everyone we know that we have a different class or distinction from them. For more information about it go here!
They possess meanings to each of us. This is due to the belief that every purchase made has a symbolic meaning for each person. For example, you purchase a luxury item as a gift for your loved one.
Many believe that luxury items have a longer lifespan than cheaper items. You are paying for the quality of the item itself making it a better option than its cheaper counterparts. For example, you may opt to purchase a bag sold cheaply than from a luxury brand but you will be more ensured that the bag from the luxury brand is more durable.
Designs from luxury brands are more eye-catching. Fashion conscious individuals are able to make a more distinctive persona wearing luxury brands. You will not have to look out for people wearing the same items and avoid them.
It was found out from the study of researchers Hudders and Pandelaere that women prefer to purchase luxury brands since this will help boost their status and self-esteem. Another thing that was discovered from their study was the fact that women purchase luxury brands in order for their man not to get stolen. Click here for more details about it.
Purchasing luxury brands are rewards to ourselves. After saving up and working hard, we are able to enjoy the benefits of owning these expensive goods. Majority of us are able to do this because luxury brands are made more accessible on the internet. If you have been eyeing a particular item for months, saving for it and enjoying its benefits in the end is worth the price you paid.
You will be ensured that what you will be purchasing is not a fake and is safe for you. One example are cosmetic items. You will be ensured that it was made from non-hazardous chemicals or materials. This is for the reason that they make their products through years of experiments. Cheaper brands will not offer this convenience.
Lastly, people from varying cultures or backgrounds may each have different reasons for their purchase. Studies showed that Germans and Italians purchase luxury brands to put an emphasis on quality standards over prestige. While Americans purchase it to get self-satisfaction.